History

1940

Birth of an Icon – The Early Days

For 75 years the Jeep® brand has been indelibly linked to freedom, adventure, authenticity and passion. The brand’s unwavering commitment to strength and meaningful engineering has helped forge an extraordinary, uncommon bond between the vehicles and their owners.

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1940 – 1950

Born in the heat of battle, the Go-Anywhere, Do-Anything® Jeep® 4×4 emerged a hero to thousands of Allied soldiers around the world. The equally heroic civilian Jeep vehicles of the 1940s firmly established the Jeep brand as the undisputed leader in 4×4 technology.

1940 WILLYS QUAD – THE FIRST JEEP® 4×4

1940 WILLYS QUAD – THE FIRST JEEP® 4×4

In June 1940, with World War II on the horizon, the U.S. Army solicited bids from 135 automakers for a 1/4 ton “light reconnaissance vehicle” Read More

1941

1941 WILLYS MA – THE LEND-LEASE JEEP® 4×4

1941 WILLYS MA – THE LEND-LEASE JEEP® 4×4

The Willys MA featured a gearshift on the steering column, low side body cutouts, two circular instrument Read More

1945

1941-1945 WILLYS MB

1941-1945 WILLYS MB

FORGED IN BATTLE 

It’s the stuff of legend; the U.S. Army requested a vehicle – and drove off in a hero. The Willys MB, its spirit forged by the fireRead More

1945-1949 JEEP CJ-2A

1945-1949 JEEP CJ-2A

THE FIRST CIVILIAN JEEP® (CJ)

The mighty Willys MB emerged out of the cauldron of war ready for peace time service. The legendary G.I. workhorseRead More

1949

1949-1953 JEEP CJ-3A

1949-1953 JEEP CJ-3A

 The CJ-3A is considered by many to be the father of recreation vehicles. Introduced in late 1948,Read More

1955

1955-1983 JEEP® CJ-5

1955-1983 JEEP® CJ-5

Civilian Jeep for the Masses

In October 11, 1954, Kaiser announced the arrival of the CJ-5, and featured softer styling lines,Read More